CONTEXTUAL
SELLING

Spot opportunities, articulate arguments, win more deals.

Your reps vs. 

today's buying

process

Which two roles does your organization primarily target in sales pursuits?

 

Let's help your Sales teams get a clear picture of the players involved so they can approach the right people and get buy-in at the right time.

 

Download our free Orchestrate Buying Dynamics eBook now to learn more.

Context matters.

6 strategic contexts to consider in your campaigns

  1. Individual role

  2. Business type

  3. Relationship

  4. Competitors

  5. Buying stage

  6. Interaction

Learn about these contexts as well as how you can up-level your own campaigns with our free Contextual Campaigns eBook.

You can't afford not to.

Many marketers think they can’t afford to do account-based marketing because it’s so tailored.

 

But the real question is no longer, “How can I afford to do it?” but rather, “How can I afford not to do it?”

 

This free Account-Based Marketing eBook will help you understand how to balance program execution, scalability and the degree of relevance and engagement required for you to start account-based marketing today.

More powerful

together.

Companies that have achieved marketing and sales alignment are:

  • Growing 5.4% faster

  • Closing 38% more proposals

  • Churning 36% fewer customers

   

- Marketing Sherpa

 

Find out how your organization can improve the alignment of your Sales and Marketing organizations with our free Sales Enablement Brief now. 

Your competitors have plans.

Be ready.

In the past year, has your organization learned about an innovative move by a competitor too late to preempt it or when that competitor had already hit the market?

 

Let's improve your competitive insight and keep your organization prepared for what's next. 

 

Download our free Anticipate and Block Competitors eBook now.

Which of the following would you say that your organization's content is today?

  • Compelling

  • Crisp

  • Concrete

  • Credible

Find out how your organization can tell more compelling stories with your content with our free Storytelling Brief now. 

Let's tell a story.

Buyers are armed with more information than ever before and so they no longer give vendors the level of control they once did. 

Reps must be able to meet each customer's needs and deliver a tailored pitch that aligns with spending priorities.

But constantly shifting customer preferences and competitive moves make it difficult to execute effectively.

ask_say_engage.png

Reps are struggling to stay current

Get relevant or
be ignored.

To be truly relevant and engaging, customer messaging must be designed in multiple contexts.

 

Consider these five strategic contexts in defining your messaging:

  1. Individual

  2. Business

  3. Relationship

  4. Competitive

  5. Buying stage

 

Find out how your organization can improve the relevance of your messaging with our free Contextual Messaging eBook now. 

“Market research that gets described as ‘interesting’ has failed. It’s only when it’s ‘useful’ that it gets the
pass mark.”

- “Making It Useful, Not Just Interesting”

 

Find out how your organization can improve the usefulness of your market intelligence with our free Dynamic Intelligence Brief now. 

How useful is your market research?

What are you looking to address?

Marketing can bring a new kind of support

Truly relevant marketing can help support Sales in their pursuits with tighter customer connections and deeper insights. 

To be truly relevant, campaigns must be designed in multiple contexts to reach the right target, with the right appeal, at the right time. 

Take a look at our Six Steps to Successful Campaigns below for more info on how you can help Sales today.

Let's get contextual

When Sales and Marketing work together they can achieve shared goals. 

To achieve those goals, Marketing must equip Sales with contextual selling tools to help them identify and qualify prospects and overcome obstacles. 

This free Contextual Selling eBook will help you understand strategic contexts and give you actionable things to do today to start your contextual selling journey.

Real sales enablement in a dynamic marketplace requires messaging and sales strategies for each specific situation your reps might encounter. 

Building selling strategies for each prospect type or industry is key. As is supporting sales with specific, actionable scripts and tips so they quickly understand the best play in moments of opportunity.

Start catching bigger fish

biggerfish.png

You can help Sales win bigger deals by following three simple steps.

1) Get the scoop from Sales

2) Map winning plays

3) Define the metrics that matter

Get deeper insights by downloading the free one-pager below.

3 things you   can do    now

Must-do's for bigger, better deals

As buyers continue to become savvier around their buying needs, Marketing must equip Sales with the tools they need to identify and qualify prospects, understand customer needs, propose solutions, and overcome obstacles.  

We help provide Sales with: 

  • Role-based dialogue

  • Credibility-building content

  • Contextual solution-selling tools

  • And easy-to-follow qualifying tips

 

For more information, read our one-pager on the four must-do's for bigger, better deals.

We build content that's made with and for Sales. 

Playbooks, Sales Process Guides, Dynamic Selling Tools, Selling Scripts

Prospect and Diagnostics

Contextual Selling Tools

Proposal Tools, Executive Summaries, Pitchbooks, Whiteboards

Qualification Standards 

Sales Processes, Sales Manager Guides, Use Cases 

Credibility-building Content

Case Studies, Solution One-Pagers, In-depth Messaging

Every buyer
is different.

We can help you align your campaigns to strategic imperatives, create customer snapshots, and set learning goals to achieve your desired results. 

Check out our content marketing tips for more information on how we can help you today.

The problems wE SEE

Sales reps need content that is up-to-date to keep up with informed buyers.  

Content isn't updated often enough

Only talking to IT

Many reps are comfortable with IT and don't have the right messaging to speak to LOBs.

No actionable material

It's one thing to give Sales information, it's another to do it in an actionable format.

Two organizations,
two different messages

Sales and Marketing often have their own messaging ways when there needs to be consistency.

GET IN TOUCH

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